Name and Identity

With such an ambitious plan, the name and identity became an essential part of the project. To produce these vital elements we approached Image Now, a design consutancy with an international reputation.

“The rapid progress being made in Personalised Precision Medicine has ushered in a renaissance in medical research and treatment, the name Medici is a reference to the great patrons of the original renaissance. It also refers to “The Medici Effect,” a termed used to describe a place where ideas and concepts from diverse industries, cultures, departments, and disciplines combine to ignite an explosion of ideas that lead to extraordinary innovations.

The motif for The Medici illustrates a small section of the double helix of our DNA structure, the grid-system that Watson and Crick unlocked providing the landmark breakthrough in the progress of medical science.”
Aiden Grennelle, Image Now.